Advanced Rolatruck are a start-up company that have big hopes for the future. They service, maintain and repair lifting equipment. Advanced really wanted to stand out to other competitors. The brand needs to look professional, reliable yet bold and would be able to grow with them.
We came up with an abstract view of the pallet truck legs merged with a capital A which forms a triangle, the symbol of strength and durability. Along with contrasting colours and bold font type to catch people’s eye whilst still being professional.
The website needed to portray professionalism and correspond with the brand identity aesthetics. We worked together to design and create a simple yet effective website that is easy to use for anyone.